So I just heard that Dell is offering the Adamo. The Adamo is a superlite computer with no CD drive, very thin, and made from a single piece of machined aluminum. It's as skinny as the fashion models holding it in the ads.
This is the perfect example of being a second mover. Dell took Apple's innovation and applied it to the Adamo, now competing with the MacBook Air. The target market would be those people who use the computer for net and word processing, nothing too task intensive because of the lack of drives. Specifically, Dell is trying to quell the trend of young computer buyers purchasing Macs. Now, with the Adamo, those purchasers can stay with the PC because a lot of the sleek stylishness of the Mac is found in the Adamo.
A lot of people I've talked to think it's a good idea, but they wouldn't buy it. They wouldn't buy the Air either, because the features are too minimal.
Mar 25, 2009
Move over Apple: The Adamo is here
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