StratSim: It's Tough

In our Strategy class, we competed against other teams in our class in an online simulation called StratSim. We simulated 10 years of an auto industry and had to make decisions every year in the areas of marketing, research and development, new product introduction, dealership ratings, and others. Ultimately the success of our firm was judged by our stock price.

Our stock price is around $8 dollars after starting at $25. The best firm in the industry had a price nearer $150. We attributed our lack of success to poor financing decisions and failure to develop exactly what customers wanted.

If I did this simulation again, from the get go we would develop cars that were exactly like what the customer demanded.