Strategies

So I'm learning that there a lot of strategies that companies use. For instance, some try to be the "first mover" and others try to be the "highest quality." Well, for our strategy project we are working with a neighborhood car wash in Orem, UT. It turns out that their strategy is kind of interesting. They are seeking to be the "Friendly" car wash. At least that's the image that they project. Car washes are impulse purchases and by implementing this friendly customer service strategy, they will be able to maybe get some return customers. I'm interested in seeing how it works out for them.