ChevBox

In a recent post I commented about Chevron advertising $1 movie rentals. It turns out, they do! They have what I would call a cross between a vending machine and a RedBox just inside the main door of the store. It looks like a company in Utah actually owns and operates the machine. And no, I didn't even have to open any doors (our Chevron has automatic doors). Better yet, this machine actually shows a preview of the movie you are choosing, which I think is a good STRATEGY, because it will induce more purchases by customers who would not otherwise be converted if their first choice of movie was already sold out.

I think this idea is an improvement to the original redbox. It proves that RedBox is not inimitable and it proves that being the second mover isn't bade either. With use of the transparent display of the machine all inventory can be seen without having to look over someone's shoulder or wait to scroll through the touch screen. Kudos to the "ChevBox." I don't know what the actual name is, though.