Love Swing Hate

A marketing professor gave me his model for marketing. He called it the "Love Swing Hate" model. Picture if you will, a powerpoint slide with a horizontal line with arrows pointing away from it at each end. On one end is your Love Group. They love your product and won't ever consider buying anything else. On the other end is the Hate Group. They will never buy your product. This professor claims that the middle is the Swing Group. They are the ones you should focus on. They might still buy your product.

I'm not naming his name because I do not think this is a novel model. It's fairly common sense. But I bring it up because it is common sense and all businesses need to consider basic marketing strategy for their business. I'm surprised with the approach that a lot of businesses make, advertising in arenas that are not particular to their clientel, or not advertising at all.

If I were to start a business, I would work my butt off to make it work, and networking, marketing, and everything in between would have to be part of the strategy. I guess I'm just finally admitting that marketing is important and is an acceptable major. Shh..don't tell anyone.